Travel China, as the award-winning brand for personalized travel in China within the Highlights Travel family, proudly holds over 20,000 reviews with a 96% 5-star rating on trusted platforms like TripAdvisor and TrustPilot.
Honored as China's Leading Tour Operator by the World Travel Awards, we are experts in customizing and best-rated in delivering personalized China exploration, ensured by our company-managed local services across China.
Proven Excellence By The Numbers
Our commitment to outstanding service is reflected in impressive statistics.
- 20,000+5-star reviews
- 96%customer satisfaction
- 80,000+customers annually
- 25+years' experience
Experts in Customizing Your Trip
Meet Our Team
Monica Travel Advisor
Albee Travel Advisor
Roger Travel Advisor
Alisa Travel AdvisorGuaranteed Satisfaction on the Ground
In contrast to companies that only focus on tour planning, we not only tailor your itinerary, but also ensure those itineraries become beautiful memories by our company-managed local services across China/Asia/the world.
The Top 20% Nationwide Guides
- Only 20% of local guides can pass our selection for excellent ability.
- 80%+ of our 5-star rating reviews are about our guide service.
- Well-trained: Our guides receive systematic training at least twice a year.
- Satisfaction-driven: Your satisfaction is the core of our guide's performance evaluations.
Beyond Guiding
- Cultural storytellers: Our guides are experts in bringing history and local culture to life.
- Barrier-free: They break language barriers for a seamless travel experience.
- 24/7 emergency support: They're always on call to assist for your peace of mind.
Driven by Your Comfort
- We say "No" to 30-seat touristy coaches. Expect nothing less than clean, well-equipped small cars or vans, featuring safe comfortable seating, and air-conditioning.
- Enjoy 20% more space on your group's transportation, and ample space for you and your luggage.
- Reliable, helpful, non-smoking drivers are always ready to assist with your luggage.
What You Will Experience
Authentic
- Not touristy.
- See authentic local culture and lifestyles.
Immersive
- Don't be a bystander taking photos.
- Understand the culture by practicing it.
Insightful
- Look beyond media portrayals and age-old buildings.
- Uncover real stories behind historical sights and understand New China.
Best Rated Reviews
Our Awards
 2026 Awards Winner |
 2026 Traveler's Choice |
 2025 Traveler's Choice |
 World Travel Award 2024 |
 2024 Traveler's Choice |
 2023 Traveler's Choice |
 2022 Traveler's Choice |
 2021 Traveler's Choice |
 2015-2019 Certificate of Excellence |
